Why Logan Sargeant should go to Haas (from a sports management major/lens of corporate sponsorship):
- Haas has an empty seat
- Both are American
- Logan being with an American team is a draw for American sponsors, especially with America being a budding F1 market
- American fans have a growing interest in F1, so an American driver and team is a draw for fans who don’t want to be the Cowboys/Duke Basketball/Yankees/Dodgers fans of F1
- Logan needs a seat next year and pookie deserves the best
- The American sponsors that brought money into Williams for Logan are more likely to connect with the Haas sellers more due to the American draw
- If I am Haas, sign Logan, then make overly American merch (at a good price for fans), you can bet your ass every American fan will be buying it
- honestly the property assets alone that can be made by going all in on “american greatness” would be worth it
In conclusion:
Logan Sargeant + Haas = 🇺🇸💸🦅