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Five Tech Innovations That Are Revamping the E-Commerce Sector

Technology is the backbone of e-commerce and has disrupted this industry as consumers now prefer shopping and making purchases online. With the advancing technologies, brands have to determine how would they market themselves and grow their sales. Moreover, adopting appropriate technology is will assist e-commerce brands to be efficient, minimize their expenses, engage their customers and improve the buyer experience.

Listed below are five technologies that will impact e-commerce the most:

1.  Blockchain Technology

The blockchain is a powerful and promising technology that enterprises are looking forward to utilizing. Although e-commerce industry is growing, there are problems associated with it such as supply chain management, payments, data security, satisfied consumers and retailers and therefore the blockchain technology is bringing solutions for all these problems.

In the supply chain management, blockchain helps in visualizing the entire process thereby increasing transparency and assisting the customers to see how their orders are being handled. Also, this technology enhances data security. As blockchain is a decentralized technology, it helps in the reduction of the chances of the data being stolen.

2.  Augmented Reality and Virtual Reality

Both these technologies help businesses in influencing its customers to make purchases whether it’s an online store or a brick-and-mortar store. These innovations contribute to getting deeper into customer experience offered by the various e-commerce brands.

Augmented Reality has modified the shopping experience entirely; it helps the customer to be a part of the story that is featuring the product. It helps the customer to infuse the real and virtual elements together in their shopping experience.  

Using virtual reality, users can explore the virtual showrooms. Moreover, through this, consumers can visualize products before they buy them thereby reducing the chances of post-purchase hassles. 

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Smart Shopping Experiences with AR and VR

Augmented Reality (AR) and Virtual Reality (VR) have been lately deployed both in physical and online retail marketing to offer an excellent digital shopping experience. 

However, with AR and VR still in the advent stage, its practical applications in the retail sector are still fragmented, allowing research analysts to capture attributes in the interdisciplinary origins.

The theoretical framework of online marketing comprises of three main areas: https://goo.gl/nZGrXs