Red Is Good – The Brain Uses Color To Help Us Choose What To Eat

Red Is Good – The Brain Uses Color To Help Us Choose What To Eat

Red is good – the brain uses color to help us choose what to eat

Red means “Green light, go for it!” Green means: “hmm, better not!” Like an upside down traffic light in our brain, color helps us decide whether or not to eat something. This, according to a study at the International School for Advanced Studies (SISSA) in Trieste and recently published in the journal Scientific Reports stating that vision is the main sense we use to guide us in food choices. To evaluate calorie intake, we rely on a “color code.”

“According to some theories, our visual system evolved to easily identify particularly nutritious berries, fruits and vegetables from jungle foliage,” says Raffaella Rumiati, SISSA neuroscientist and coordinator of the new study. The human visual system is trichromatic: in the retina, the light-sensitive organ of the eye, there are three classes of photoreceptors (cones) tuned preferentially to three different bands of the visible spectrum. This implies that we can see a large number of colors (more than monochromatic and dichromatic animals, less than those with 4, even 5 types of photoreceptor). “We are particularly efficient at distinguishing red from green,” says Rumiati. This sophistication testifies to the fact that we are “visual animals,” unlike others, dogs, for example, who depend on their sense of smell. “It is mainly the color of food that guides us, and our experiments show how,” explains Rumiati. “To date, only a few studies have been focused on the topic.”

What do we look for in food? Nutrition, of course, or calorie-dense content, and high protein. “In natural foods, color is a good predictor of calories,” explains Francesco Foroni, SISSA researcher and first author of the study. “The redder an unprocessed food is, the more likely it is to be nutritious, while green foods tend to be low in calories.” Our visual system is clearly adapted to this regularity. “The participants in our experiments judged foods whose color tended towards red as higher in calories, while the opposite was true for greens,” continues Giulio Pergola, a researcher at the University of Bari, and one of the authors of the study. “This is also true for processed, or cooked foods, where color loses its effectiveness as an indicator of calories.”

Actually, the scientific literature shows clearly that cooked foods are favored over natural foods and the phenomenon has been observed even in other species besides humans. “Cooked foods are always preferred because, compared to natural foods, there is more nutrition for the same quantity,” explains Rumiati. “With cooked foods, however, the dominance of red over green no longer provides reliable information, which might lead us to believe that the brain would not apply the rule to processed foods. On the contrary, it does, which hints at the presence of ancient evolutionary mechanisms from before the introduction of cooking.”

Another nod in favor of this hypothesis is the fact that the color code in the Rumiati and colleagues experiments does not come into play for items other than food: “The preference for red over green is not observed with non-edible objects,” says Rumiati. “This means that the color code of the visual system activates correctly only with food stimuli.”

Inner traffic light for eating healthier

Our findings, besides increasing our knowledge of the visual system, offer interesting possibilities on many fronts which could have an important impact on the public health: marketing food, for example, and treating eating disorders. “Much is being done today to encourage healthier eating,” notes Rumiati. “For example, trying to convince the people to eat foods lower in calories.” Some countries propose bans on certain types of products, such as carbonated soft drinks and high fat foods. In some cases, there is a disclaimer on the packaging, as with cigarettes. Perhaps food color could be used to produce significant results, even if artificial. “

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On This Day, 14th February 1779,  Captain James Cook Was Killed In Hawaii.
On This Day, 14th February 1779,  Captain James Cook Was Killed In Hawaii.

On this day, 14th February 1779,  Captain James Cook was killed in Hawaii.

James Cook completed three major voyages of discovery. On his first, departing in 1768, he commanded the ‘Endeavour’ on an expedition to chart the transit of Venus. He returned to England in 1771, having also circumnavigated the globe, including exploring and charting New Zealand and Australia’s eastern coast. 

On his second journey (1772-1775), he commanded the 'Resolution’ and the 'Adventure’ on an expedition to the South Pacific, disproving the rumour of a great southern continent, exploring the Antarctic Ocean, New Hebrides and New Caledonia.

Cook’s third and final voyage (1776-1779) of discovery was an attempt to locate a North-West Passage, an ice-free sea route which linked the Atlantic to the Pacific Ocean. Again, Cook commanded the Resolution while Charles Clerke commanded Discovery. Leaving England in 1776, Cook first sailed south to Tahiti to return Omai, a Tahitian man, to his home. Omai had been taken on Cook’s second voyage and had been an object of curiosity in London. It was on this, Cook’s final voyage, that he discovered the Hawaiian Islands in January 1778. This major discovery would lead to his death – Cook was killed on a return visit to Hawaii at Kealakekua Bay, on 14 February 1779.  

Kealakekua Bay was considered the sacred harbour of Lono, the fertility god of the Hawaiians. Cook and his compatriots were welcomed as gods but after one of the crewmen died, exposing the Europeans as mere mortals, relations became strained. On February 4, 1779, the British ships sailed from Kealakekua Bay, but rough seas damaged the foremast of the Resolution, and after only a week at sea the expedition was forced to return to Hawaii.

The Hawaiians greeted Cook and his men by hurling rocks; they then stole a small cutter vessel from the Discovery. Negotiations with King Kalaniopuu for the return of the cutter collapsed after a lesser Hawaiian chief was shot to death and a mob of Hawaiians descended on Cook’s party. The captain and his men fired on the angry Hawaiians, but they were soon overwhelmed, and only a few managed to escape to the safety of the Resolution. Captain Cook himself was killed by the mob. A few days later, the Englishmen retaliated by firing their cannons and muskets at the shore, killing some 30 Hawaiians. The Resolution and Discovery eventually returned to England.

The State Library of New South Wales holds significant original sources relating to James Cook, these paintings from the collection depict the death of Captain Cook.

On This Day, 14th February 1779,  Captain James Cook Was Killed In Hawaii.

Carved ditty box shaped like a coffin on silver stand, containing a rough watercolour sketch of the death of Cook, including a lock of Cook’s hair, ca. 1779 / carved by sailors on Cook’s last ship HMS Resolution. State Library of NSW.


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www.mandelmap.com


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In a recent video, Practical Engineering tackles an important and often-overlooked challenge in civil engineering: dam failure. At its simplest, a levee or dam is a wall built to hold back water, and the higher that water is, the greater the pressure at its base. That pressure can drive water to seep between the grains of soil beneath the dam. As you can see in the demo below, seeping water can take a curving path through the soil beneath a dam in order to get to the other side. When too much water makes it into the soil, it pushes grains apart and makes them slip easily; this is known as liquefaction. As the name suggests, the sediment begins behaving like a fluid, quickly leading to a complete failure of the dam as its foundation flows away. With older infrastructure and increased flooding from extreme weather events, this is a serious problem facing many communities. (Video and image credit: Practical Engineering)

image

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7 years ago
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7 years ago
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week
Staff Pick Of The Week

Staff Pick of the Week

As a lover of mythology and folklore, my first staff pick is The Wonder-Smith and His Son, by Ella Young (1867-1956), with illustrations by Boris Artzybasheff (1899-1965). It was published by Longmans, Green Co. in 1927 and was a Newbery Honor recipient in 1928. The book is a collection of myths from Ireland and Scotland about a legendary wonder smith known as the Gubbaun Saor, a “maker of worlds and a shaper of universes.” There are fourteen stories in the collection, detailing how the Gubbaun Saor got his world-building abilities, which involved finding a bag of magical tools that were dropped from the sky by a bird. The book also includes tales about his adopted son Lugh and his daughter Aunya. In her memoir, Flowering Dusk: Things Remembered Accurately and Inaccurately, Young wrote “I have a fondness for The Wonder-Smith; perhaps because I did not invent the stories in the book. I gathered them through twenty-five years of searching, and put a thread of prose round them.” The folktales were collected from story-tellers in Clare, Achill Island, Aranmore, and the Curraun.

Ella Young’s interest in Celtic mythology led to her becoming involved with the growing Irish nationalist movement. Many nationalist writers and artists were looking to Ireland’s history and legends for inspiration, and she befriended fellow Irish writers Æ (George William Russell), Padraic Colum, and William Butler Yeats.  Æ called her “a druidess reincarnated.” Aside from publishing poetry and folklore, Yong was also involved in running guns and ammunition to the Irish Republican Army, and was a member of Cumann na mBAn, a women’s paramilitary organization that took part in the 1916 Easter Rising. She continued to write throughout the war, and in 1925 embarked for America to do a speaking tour about Celtic mythology at universities across the country. She was eventually granted American citizenship and accepted a teaching position at the University of California, Berkeley.  Often described as mystical and otherworldly, Young lived out the rest of her life near the California coast writing and publishing stories and sharing her love of folklore with those around her.

Ukrainian illustrator Boris Artzybasheff fled the Russian Revolution for the United States in 1919. Beginning his career as an engraver, Artzybasheff soon became a book illustrator, some of which he wrote himself, such as Seven Simeons: A Russian Tale, which received a Caldecott Honor award in 1938. He is best known for his magazine covers, and he created over 200 covers for Time magazine alone. Over the course of his career his work evolved to become wonderfully surrealist, he loved anthropomorphizing machines so they would have human attributes and emotions. Even his commercial work in advertising has elements of the absurd. I believe Artzybasheff’s playfulness is evident in the woodcuts he did for The Wonder-Smith, and his illustrations are what drew me to the book.

– Sarah, Special Collections Undergraduate Assistant


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Le Festival Sōma-shi 相馬市 - Préfecture De  Fukushima-ken 福島県. 
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9 years ago
Researchers Can Identify You By Your Brain Waves With 100 Percent Accuracy

Researchers can identify you by your brain waves with 100 percent accuracy

Your responses to certain stimuli – foods, celebrities, words – might seem trivial, but they say a lot about you. In fact (with the proper clearance), these responses could gain you access into restricted areas of the Pentagon.

A team of researchers at Binghamton University, led by Assistant Professor of Psychology Sarah Laszlo and Assistant Professor of Electrical and Computer Engineering Zhanpeng Jin, recorded the brain activity of 50 people wearing an electroencephalogram headset while they looked at a series of 500 images designed specifically to elicit unique responses from person to person – e.g., a slice of pizza, a boat, Anne Hathaway, the word “conundrum.” They found that participants’ brains reacted differently to each image, enough that a computer system was able to identify each volunteer’s “brainprint” with 100 percent accuracy.

“When you take hundreds of these images, where every person is going to feel differently about each individual one, then you can be really accurate in identifying which person it was who looked at them just by their brain activity,” said Laszlo.

In their original study, titled “Brainprint,” published in 2015 in

Neurocomputing

, the research team was able to identify one person out of a group of 32 by that person’s responses, with only 97 percent accuracy, and that study only incorporated words, not images

Maria V. Ruiz-Blondet, Zhanpeng Jin, Sarah Laszlo. CEREBRE: A Novel Method for Very High Accuracy Event-Related Potential Biometric Identification. IEEE Transactions on Information Forensics and Security, 2016; 11 (7): 1618 DOI: 10.1109/TIFS.2016.2543524

Woman wearing an EEG headset.Credit: Jonathan Cohen/Binghamton University


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philosophical-amoeba - Lost in Space...
Lost in Space...

A reblog of nerdy and quirky stuff that pique my interest.

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