I Listen To A Local Radio Blasting The Most Random Hits. I Swear They Use Shuffle Mode On Their Playlist!

This just in: A man in France has reportedly gotten his hand trapped in a bread mixer

Witnesses report he is in pain

Preparations for the seance are going beautifully.

Tumblr Hack Week, September 2021 Edition

It was HACK WEEK at Tumblr and Automattic earlier this month! Just like back in June, we stopped our normal work to focus on some great possible new features, some bug fixing, and more. Here’s a taste of some of the projects that got hacked together. Some of these will hopefully make it to be real new parts of Tumblr, but as always, we can’t guarantee anything here with a timeline or even that they’ll ever see the light of day again -- they’re hacks!

Fixing Tag URL issues across Tumblr

L and @superchlorine are working on fixing a lot of issues about how we parse tags in URLs, so that we are more consistent across the web and the apps. This is something that we know has been frustrating for a long time: trying to search for posts tagged with a + sign or with spaces often doesn’t work as you’d expect. But not for much longer! We’ve been slowly fixing these issues one at a time and posting about it on the Changes blog.

Tumblr Ignite: pay to promote posts!

This actually carried over from a previous Hack Day: the ability to click a little 🔥 button on a post, throw down some cash, and promote that post as a Sponsored post across Tumblr. There’d be some kind of moderation queue on our side to ensure nothing unsafe gets sponsored in this way, and any sponsored post would be “frozen” and not editable during the time it’s being promoted. The Ads Core team, lead by @thstall with help from Argyris, Oleg, and Nathan took this pretty far towards being production-ready.

Bringing two-factor authentication settings to the mobile apps

We really want as many people as possible to protect their accounts by leveraging Two Factor Authentication, which you can currently enable by going to your account settings on the web. But it’d be even better to be able to access these settings in the mobile apps themselves! Megs, Adam, and Eduardo are still working to make this a reality.

The Return of Reblog Graphs

For those of you who remember this experiment in Tumblr Labs, this is a popup you can check out on posts which shows you a graph of all of the reblogs on a post and how they’re connected. This is one crazy way you can visualize how posts on Tumblr get reblogged around in huge chains and clusters! @cyle got a working React-based prototype working for Hack Week, and now we’re working to bring this back to the web for real.

Tumblr Fan Funding

Connie and the Post+ team built a prototype of Fan Funding on Tumblr, to help creators set a funding goal and get to that goal, using a lot of the same technology we used to create Post+.

Stay tuned to the @changes blog to find out if any of these end up becoming a part of Tumblr for real!

StreamBuilder: our open-source framework for powering your dashboard.

Today, we’re abnormally jazzed to announce that we’re open-sourcing the custom framework we built to power your dashboard on Tumblr. We call it StreamBuilder, and we’ve been using it for many years.

First things first. What is open-sourcing? Open sourcing is a decentralized software development model that encourages open collaboration. In more accessible language, it is any program whose source code is made available for use or modification as users or other developers see fit.

What, then, is StreamBuilder? Well, every time you hit your Following feed, or For You, or search results, a blog’s posts, a list of tagged posts, or even check out blog recommendations, you’re using this framework under the hood. If you want to dive into the code, check it out here on GitHub!

StreamBuilder has a lot going on. The primary architecture centers around “streams” of content: whether posts from a blog, a list of blogs you’re following, posts using a specific tag, or posts relating to a search. These are separate kinds of streams, which can be mixed together, filtered based on certain criteria, ranked for relevancy or engagement likelihood, and more.

On your Tumblr dashboard today you can see how there are posts from blogs you follow, mixed with posts from tags you follow, mixed with blog recommendations. Each of those is a separate stream, with its own logic, but sharing this same framework. We inject those recommendations at certain intervals, filter posts based on who you’re blocking, and rank the posts for relevancy if you have “Best stuff first” enabled. Those are all examples of the functionality StreamBuilder affords for us.

So, what’s included in the box?

The full framework library of code that we use today, on Tumblr, to power almost every feed of content you see on the platform.

A YAML syntax for composing streams of content, and how to filter, inject, and rank them.

Abstractions for programmatically composing, filtering, ranking, injecting, and debugging streams.

Abstractions for composing streams together—such as with carousels, for streams-within-streams.

An abstraction for cursor-based pagination for complex stream templates.

Unit tests covering the public interface for the library and most of the underlying code.

What’s still to come

Documentation. We have a lot to migrate from our own internal tools and put in here!

More example stream templates and example implementations of different common streams.

If you have questions, please check out the code and file an issue there.

Alain Delon 1935 - 2024

Crab hell compilation for those of yall on mobile who cant see em <3

Dearest Tumblr!

I have returned from my meditative retreat atop the secluded mountain of the Pikaman, to resume my duties as Chief Merch Officer of the @emporium.

But Abstract Reactions will forever be in my heart — I’m even considering getting them tattooed! 

Just to refresh your memories, on April 1st, Tumblr provided you with a bunch of Reactions to use on posts! Specifically, the emojis I had most recently used on my phone… I’m SO proud of how much incredible ENGAGEMENT the product received. 

Over 100,000 of you spirited react-ers participated — and how many reactions did everyone use, you might wonder? Well, wonder no longer, I’ll tell ya! 

🐛 was used over 20 million times.

🧀 was used over 7 million times.

🦀 was used over 3.8 million times.

And tied for fourth, 4️⃣ and 👻 and 🐴 were used over 2 million times each!

The special SUPER reactions of 🦄, Pikaman, 🍪, and even me, Brick myself, were unlocked over 15,000 times!

And at least one clever person figured out that I never thought about checking if someone could send negative reactions, so it turns out someone sent in over 120 million negative 🧀 reactions! So many cheesed posts got un-cheesed with that anti-cheese — and you know what, I’m not even mad about it! 

Here’s to 🐛! Cheers!

Yours clickingly, Brick

Ohio Total Solar Eclipse