6 Rules For Business Success

There are many strategies that you can implement to help your business succeed, but what are they? Here at HTX Marketing Group, we believe the following 6 rules are some of the most important things you should consider when putting your marketing strategies in action:

Rule 1: Always Add Value

It does not matter if you are marketing a product you are selling or a service you provide to a particular kind of consumer; the offer you are marketing should always provide value to the consumer you are targeting. When determining the value you want your offer, product, or service to include, you need to ensure that you are targeting the correct audience that you want to get in front of. Rule 1 is important because you cannot provide value to someone who is not going to benefit from purchasing your product or engaging in your services. For example, if you have published an ad that is offering a free trial to test a product that is directed towards mothers with small children, you are offering a value (free trial or sample) of your product before they purchase. This ad’s audience that is offering a free sample or trial of your product should be targeting mothers who have small children since that is who this product is going to provide value to. It does not make sense to have your ad displayed to parents with adult children if it is a product directed towards young children, right? Always be sure your offer, product, service, and marketing strategies offer value to your intended audience.

Rule 2: Think Carefully Before You Publish

Copywriting does not come naturally to everybody, and that is okay. Have you proofread and examined your blog post, social media content, website content, and any other kind of media you publish for the public to see before it goes out? One typo or grammatical error could be a turn-off for your audience. The copy you utilize in your marketing methods (whether it is email marketing or a paid ad) should always be thought through carefully before it is published for your audience to view.

Rule 3: Be Creative!

We have all seen a company’s advertisements and rolled our eyes at how cliché it is. Being creative when marketing your product or service is important because nobody wants to see an ad that fits so easily in with others they view throughout their day when scrolling on their computer or cell phone. If you curate original posts and graphics to include in your online content or ads, your engagement will skyrocket compared to using stock photos or recycled material you found online. Do not be intimidated by graphic design. Embrace your inner creativity to boost your success

Rule 4: Do Not Hesitate to Go After What You Want

You know what you want when it comes to your business, your life, your family, and your security. Do not be afraid to take the risks that may arise when you are on your journey of going after what it is that you really want for your business and yourself. As a business owner, there may be risks that present themselves more often than assurances. If you allow the risks to control the way you operate, you run the greatest risk of all – slowing down your success.

Rule 5: Be Concise

Rule 5 applies to not only your marketing strategies but also applies to the way you confront the team you work with. Your marketing techniques should always be concise when you are advertising your product or services to your targeted audience. Without a clear and concise message, the consumer you are targeting may scroll past your ad, walk away from your booth, or not call your office to move forward. Always be sure that your marketing message is easily understandable for your consumers so they know what value your services and products will bring to their life. As mentioned earlier, rule 5 also applies to the team you work with. Clear and concise communication regarding expectations, execution, results, and how your team can improve will prevent any misunderstandings between you and your team. Clear and concise = easily understood.

Rule 6: Find Gratitude in Your Challenges

Every endeavor faces obstacles. Challenges that arise when working towards your goals may sometimes test your limits and make you want to pull your hair out but be thankful for those obstacles that do arise. We have all heard the saying “not everything in life comes easy,” and it is especially true for small business owners. The challenges you face will one day be your success stories of how you overcame those hurdles and made your business what it is today (or what it can be tomorrow). It may not always be easy, but it will be worth it.

If you are unsure of how to implement these rules in your business, HTX Marketing Group can help. Our team at HTX Marketing Group has the experience in following these 6 rules and will help you follow them to ensure your business succeeds to the best of its ability. Contact Houston's premier marketing agency to schedule your initial strategy call to see how our team can help yours! If you are ready to start following the rules, schedule your strategy call online or call us at (713) 965-7370 today!

Personal property valuation

Personal property valuation is necessary for valuing a business for purposes of an Employee Stock Ownership Program and for determining an asking price for a business and for evaluating an offer. Learn more at https://www.poconnor.com/why-is-personal-property-valued/

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khalid-albeshri

2 years ago

Reimagining Product Innovation with a Smart Asset Finance Software

We are witnessing a paradigm shift in the asset finance industry, a shift from traditional finance and leasing to delivering a more customer-centric holistic digital experience. Customers today want the ease and convenience of doing business on a channel and medium of their choice, and your employees need a platform to collaborate and add value to the business, irrespective of their physical location. 

Lessors today recognize that to survive in this digital age they need to constantly re-invent and become a more agile and smarter version of themselves. Your asset finance business needs to go beyond the restrictions and rigidity of legacy systems that are impacting your business growth. From application development to business operations- speed, efficiency, and scalability have become the cornerstones for success today. But while this leads to the belief that rethinking the technology landscape is an existential imperative, simply upgrading the “as-is” business via a new software suite or product is not enough.

To understand how asset finance leaders envision the future, how they plan to build for it, and what capabilities they need to be able to do so, we brought together a panel of industry experts, leaders and solution providers in a two-part webinar ( To watch webinar click here). As a part of the webinar, we also asked industry leaders strategies on adapting to this digital revolution. Read to find what your peers think are the top capabilities that a smart asset finance software should be able to essentially deliver.

1. The Shift to Consumption-friendly Pricing

The current shift toward more agile and flexible business models are pushing Lessors to build new products and services. Lessees today want to have the flexibility of paying only for what they consume and avoid getting into significant upfront capital investments. Under-utilized assets may come out cheaper for customers when compared with conventional leasing.

From an economic perspective, it means that lessors now will have to find ways to predict asset usage to set their price accordingly. This is because, with consumption-based leasing, it is difficult to predict what portion of the fixed expenses such as tax, insurance and asset depreciation should get allocated to every customer. 

Needless to say, that this culture of product servitization is difficult to drive with manual or legacy systems. As these consumption models change the form, lessors will be left asking themselves – how

do we build core systems that provide enough flexibility and enables us to make corresponding changes as these newer consumption models develop and mature. 

A smart asset finance software will provide a coherent platform ecosystem that helps you to build stability for your core business operations today while provisioning for iterations and incremental changes in the future without upsetting the entire tech stack. A centralized, platform-based approach will streamline your current operations, provide a granular level view across all stages of a customer’s end-to-end journey so that you can monitor, measure and build transparent pricing models. 

2. The Rise of the Low-code Platform

Gartner forecasts low code to increase its share in application development activity to 65%, with three-quarters of large enterprises running on multiple low-code development tools by 2024. Low- code development platforms provide organizations with the much-needed agility and speed that have become the cornerstone of modern-day app development. 

Conventional legacy systems were never built for the kind of changes, speed and flexibility that the market demands today. These monolithic systems are closely interlinked and hence, changes to a single component can impact the functioning of the whole system. This pushes organizations into a vicious cycle of development, tests and fixes, eating into precious time, efforts and resources. 

A framework-based low code environment enables developers to leverage an existing set of codes, behavioural and structural models, and pre-built modules in the development environment. This allows for more automation in the development and testing process, faster development and

delivery, and lesser requirements for resources, skill sets and engineering efforts.  

The right asset finance software is designed as a rich technical ecosystem built on top of the underlying framework so that changes made to functional modules don’t upset the core structure. The pre-built system components and the underlying power of the framework enable lessors to configure and customize application on-demand, extend or build new applications, and make quick changes.

3. Adapt, Accelerate, Scale

With more than 60% of the respondents choosing a faster time to market and scalability as some of the biggest business priorities, it is evident that the rigid, obsolete legacy systems are going to be inadequate to meet the demands of the future. An intelligent asset finance software will help transform how you operate, speed up policy implementation and decision making while maintaining strong compliance.

Conventionally, business processes have mostly been built keeping an inward view of a company’s operations- concentrating on optimizing and automating core transactional processes and systems like accounts payable/receivable, order management, procurement etc. However, an architecture that enables companies to perpetually evolve their businesses cannot focus only on the journey that customers use in purchasing their offerings. Many asset finance companies are looking at transforming to an outward view focused on the customer experience online and offline and an IT architecture that reflects a larger journey. 

Technology lies at the heart of this transformation- an agile IT ecosystem that can provide end-to- end asset-based functionalities, data intelligence and extensibility in one seamless platform to bring value across all dimensions of the leasing business. By standardizing and digitizing, companies can remove friction from processes and the time and effort taken in tedious, manual paperwork. By leveraging the power of mobility and APIs and portals, companies can deliver a superlative customer experience- by facilitating transactions from anywhere, at any time. Be a customer who wants to apply for a new lease or a vendor who wants to reduce the time to funding, it’s all down to the ease of the digital experience.

4. Data is the New Oil

Traditional asset finance organizations are realizing that advanced analytics can enable them to make better decisions quickly and consistently. By embracing data intelligence and analytics at multiple points across the asset-management value chain, asset finance leaders can transform business efficiency, from providing valuable insights to customers and help them make better investment decisions to drive changes in the middle- and back-office productivity internally. 

However, to be able to leverage the power of data, the most critical step in addressing the problems of the source data. Data stored in legacy systems, siloes or spreadsheets are poorly documented and formatted and are difficult to collate and integrate. For any data intelligence strategy to work, it is important that there is a seamless flow of business data generated across all business and third- party applications, with minimal manual intervention, and that the data is centrally located and accessible to all in easy to understand formats. 

Companies can then use this granular data to build pay-per-use models or leverage visualization tools to generate reports for critical business insights. 

How Odessa’s asset finance software can help you

Over the last two decades, product innovation at every stage has been guided by us asking ourselves the following questions

· How do we enable our customers to scale their business and operations on demand?

· How do we help our customers deliver seamless digital experiences to their stakeholders?

· How do we empower our users with insights through real-time data analysis?

We knew that to counter these challenges, most businesses would conventionally have to opt for multiple product-based solutions, all bolted on top of each other and creating a complex

environment that is rigid and difficult to scale. 

To solve this we extracted the core technology framework and put it down as the foundation layer. The basic technology framework provides a robust functional core build to global standards. On top of this foundation, we build our functional layer which hosts all our products, functionalities, and the business logic and rules. The topmost layer is a highly user-friendly and intuitive UI that allows for

integration and customization unique to your business.  

The Odessa Core platform is an asset-based, cloud native, end to end management platform that can streamline your business operations, build a centralized database and provide the right platform for your teams to collaborate- saving cost, time and resources and making your business more efficient. By choosing to host your infra on the cloud you can leverage the scalability, agility and cost-

effectiveness of the cloud. 

Odessa tightly integrates with a host of complementary surround capabilities for and a comprehensive digital transformation experience. Odessa Build and DevOps enable companies can

integrate their core platform with third-party applications or build, extend apps and workflows easily without any hassle. Various enablement portals make it easy for the customers and partners communities to do business with your organization. A low-code development platform for applications, mobility, data intelligence and analytics services are some features that cater to all dimensions of a leasing enterprise across captives, large customers, mid-size enterprises.

We are not just another asset finance software. We are a smarter asset finance software. Contact Odessa to learn more.

(via severepeacecolor)

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khalid-albeshri

2 years ago

An operational plan outlines the key objectives and goals of an organization and how to reach them. It is a well-crafted document that ensures team members know their responsibilities and have a clear understanding of what needs to be done.

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khalid-albeshri

1 year ago

Real Estate Development in Saudi Arabia: A Thriving Sector

Saudi Arabia has been witnessing a remarkable boom in its real estate sector in recent years. The government's efforts to diversify the economy and attract foreign investments have played a significant role in the rapid development of the industry. With a growing population, increasing urbanization, and a strong demand for housing, the real estate market in Saudi Arabia has become one of the most lucrative sectors for investors.

The Kingdom has implemented various initiatives and reforms to stimulate the real estate market. Vision 2030, a comprehensive plan to transform the Saudi economy, has placed a strong emphasis on developing the housing sector to meet the needs of the growing population. The plan aims to increase the rate of homeownership to 70% by 2030, which has led to a surge in construction activities and infrastructure development.

One of the key drivers of the real estate sector in Saudi Arabia is the increasing foreign investment. The government has introduced several policies to attract foreign investors, such as allowing full ownership of real estate properties in certain areas and offering incentives and tax breaks. This has resulted in a significant influx of foreign capital into the market, leading to the development of mega projects and luxurious residential communities.

Furthermore, the government has also focused on developing affordable housing solutions to cater to the needs of low-income individuals and families. Initiatives like the Sakani program have been launched to provide affordable housing units and financial support to eligible citizens. This has not only addressed the housing shortage but has also created employment opportunities and boosted the economy.

The real estate development in Saudi Arabia is not limited to residential properties. The commercial and retail sectors have also witnessed significant growth, with the construction of modern office spaces, shopping malls, and entertainment centers. The Kingdom's ambitious plans to develop tourism and entertainment sectors have further fueled the demand for commercial properties.

In conclusion, the real estate sector in Saudi Arabia is experiencing a period of rapid growth and development. The government's initiatives, foreign investments, and the focus on affordable housing have contributed to the flourishing market. With the continuous efforts to diversify the economy and attract more investments, the real estate sector is poised to play a crucial role in the Kingdom's economic transformation.

Financial Sources

In the future, for a business I would be starting up, I would be the first investor into that business. A personal investment is always a good place to start. I would use savings and/or collateral on my assets. This will also help when applying for a bank loan as it will show them I have commitment.

The next financial source I would look into for my future business would be a bank loan. I would need a bank loan in order to expand on my business and I think bankers wouldn't mind helping me because I have work experience related to my business and will have a solid business plan that will lead to action.

Personally I wouldn't choose "love money" as an option because I believe business and family should be kept seperate as it can sometimes cause stressful situations.

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khalid-albeshri

2 years ago

One of the most important roles of a chief executive officer is analyzing every single unit of the company. The business unit analysis is an activity where a company reviews each unit to assess its effectiveness and efficiency.

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khalid-albeshri

10 months ago

Why invest in in Saudi Arabia?

Investing in Saudi Arabia is highly attractive due to its strategic location, economic reforms, and ambitious Vision 2030. The country is diversifying away from oil, with massive investments in sectors like tourism, technology, and renewable energy. Key factors include:

- Vision 2030: Transformative reforms aimed at economic diversification and reducing oil dependency.

- Strategic Location: Central hub connecting Europe, Asia, and Africa, ideal for regional and international trade.

- Rich Resources: Leading global energy producer with abundant natural resources and emerging mining opportunities.

- Mega Projects: Landmark initiatives like NEOM and Qiddiya create opportunities in construction, tourism, and entertainment.

- Investment Reforms: Improved business environment with eased foreign ownership and investment incentives.

- Growing Economy: Largest economy in MENA, with a young, expanding population driving demand in various sectors.

- Innovation Focus: Government support for tech and digital transformation, fostering a thriving environment for startups and tech investments.

- Tourism Growth: Efforts to attract 100 million visitors by 2030 open opportunities in hospitality and cultural development.

- Sustainability Commitment: Initiatives like Green Saudi promote investment in clean energy and sustainable development.

In summary, Saudi Arabia offers a stable, resource-rich environment with significant growth potential, making it a compelling destination for global investors.

#KhalidAlbeshri #خالدالبشري

6 Rules For Business Success

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Personal property valuation

Financial Sources