An Operational Plan Outlines The Key Objectives And Goals Of An Organization And How To Reach Them. It

How to select the right location for your upcoming real estate project?

1. Define your project requirements: Determine the specific type of real estate project you are planning, such as residential, commercial, or industrial. Identify the key features and amenities that are important for your project, such as accessibility, proximity to transportation, demographic profile of the area, and local market demand.

2. Conduct market research: Analyze the local market and identify potential areas that align with your project requirements.

3. Consider target audience: Understand your target audience and their preferences.

4. Evaluate accessibility: Assess the accessibility of the location by considering factors like proximity to major roads, highways, public transportation, and airports. Also, consider the availability of parking facilities and ease of commuting for potential tenants or customers.

5. Assess competition: Research the existing real estate projects in the area and evaluate the level of competition. Consider the saturation of the market and the demand-supply dynamics. A thorough analysis of the competition will help you identify opportunities and potential challenges in the selected location.

6. Evaluate infrastructure and amenities: Look into the existing infrastructure and amenities in the area, such as schools, hospitals, shopping centers, recreational facilities, and parks. These factors can significantly influence the attractiveness of the location and the desirability of your project.

7. Consider legal and regulatory factors: Ensure that the selected location complies with local zoning and building regulations. Familiarize yourself with any legal requirements or restrictions that may affect your project. Consult with local authorities and seek professional advice if needed.

8. Financial analysis: Conduct a financial analysis to determine the feasibility and profitability of your project in the selected location.

9. Seek expert advice: Engage the services of real estate professionals, including consultants, agents, and market researchers, who have experience in the local market. They can provide valuable insights and guidance to assist you in making an informed decision.

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Market analysis Market analysis is a crucial process for understanding the dynamics of a particular market, identifying opportunities, and making informed decisions. Here's a step-by-step guide to conducting a comprehensive market analysis: 1. Define the Purpose and Scope 2. Gather Data 3. Identify Market Trends 4. Assess Market Size and Growth Potential 5. Analyze Competitors 6. Understand Customer Needs and Preferences 7. Evaluate Barriers to Entry 8. SWOT Analysis 9. Forecast Demand and Sales 10. Draw Conclusions and Recommendations 11. Monitor and Update

“Solving a problem is hard enough; it gets that much harder if you’ve decided beforehand it can’t be done”

Steven D. Levitt & Stephen J. Dubner

moneyunionusa.blogspot.com

The Ultimate Guide To Food And Drink Marketing: From Start to Finish!

Food and drink marketing use a variety of marketing channels to reach their target audience.

Food and drink marketing uses a variety of marketing channels to reach its target audience. These include advertising, social media, email marketing, search engine optimization (SEO), content marketing, events, and influencer programs.

Marketing channels can be categorized into paid versus unpaid activities: Advertising includes print advertisements in newspapers or magazines; radio and television commercials; billboards or digital signage; product placements in movies or TV shows; banner ads on websites; e-mails promoting products or services.

World Architecture Day

The occasion of World Architecture Day reminds us of ancient as well as modern architectural wonders that will forever be appreciated and loved. Let us motivate young aspiring architects to create sustainable architecture designed for the well-being of buildings.

Top Web Development Company In San Diego, Los Angeles | SynergyTop

Source: SynergyTop

The industry in which a business works, regardless of huge or little, the need to have an online presence can’t be over underscored. By hiring a professional web development company will code the website to adhere the good services and solutions. There are so many benefits to hiring a web development company. To know more in detail read our blog and visit SynergyTop Top web development company in San Diego, Los Angeles.

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Why-Versify?

Core businesses are the central, underlying philosophies that guide a business and its employees. All companies try to maintain a strong position in these areas of business so that they remain market leaders. Businesses need to examine the various products/services to determine the ones that complement each other in capital needs, structure, customer base, revenue streams, and manufacturing.

However, with advanced technology and increased competition, businesses must learn to diversify in order to keep up with changing trends as well as expand their clientele. Economies and markets change with time, and a mature organization needs to expand their core functions so that they are able to achieve a new level of growth. It is important to understand that a business core is not static but keeps changing with time.

To diversify is the most challenging decision a company can confront: the rewards and risks can be extraordinary. Success stories abound—think of General Electric, Disney, and 3M—but so do stories of such infamous and costly failures as Quaker Oats’ entry into (and exit from) the fruit juice business with Snapple, and RCA’s forays into computers, carpets, and rental cars.

What makes diversification a particularly capricious, high-stakes game? First, companies usually face the decision in an atmosphere not conducive to thoughtful deliberation. For instance, an attractive organization comes into play, and a competitor is interested in buying it. Or the board of directors strongly urges expanding into new markets. Suddenly, senior managers must synthesize mountains of data—including internal-rate-of-return calculations, market forecasts, and competitive assessments—under intense time pressure. To complicate matters, diversification as a corporate strategy goes in and out of vogue on a regular basis. In other words, there is little conventional wisdom to guide managers as they consider a move that could greatly increase shareholder value or seriously damage it.

When facing the decision to diversify, however, managers need to think not about what their company does but about what it does better than its competitors. In one sense, pinpointing strategic assets is a market-driven approach as it forces an organization to identify how it might add value to an acquired company or in a new market—be it with excellent distribution, creative employees, or superior knowledge about information transfer.

Task in Hand:

Each team must choose a company from the given options. The company is now wanting to diversify into a completely new venture which is unrelated to any business that it currently has its foot in, however, follows its core values. For example, Apple Inc. has proposed to diversify into the automobile sector. You as an external consultancy firm are appointed to prepare the project report and help the company diversify and will be pitching to the board members of your respective company.

Companies:

1. Bluestar

2. VRL Logistics

3. Embassy India

4. Rajesh Exports

5. Suven Pharma

6. Polyplex Corp

Deliverables required but not restricted to:

1. Executive Summary

2. Problem Statement (the problem being solved)

3. New Industry Analysis

4. A New Service/Product Line

5. Business Model/Supply Chain

6. Phase wise implementation plan

7. Strategies to have an edge over competitors

8. A PR Campaign

9. Marketing:

· Phase Wise Marketing Campaign with Unconventional & Conventional Marketing Strategies

· Choose a Brand Ambassador of your choice and justify it

· Detailed STP Analysis

· Video Advertisement

· Print Ads

10. Human Resource:

· HR Allocation Plan & Organizational Structure

· Recruitment Plans for New Employees

· Selection strategies for existing and new employees

· Training Strategies (phase-wise plan)

· New HR Policies

· Changes in Organisational Culture

11. Financials:

· Source of Funds

· Strategies to attract investors

· Initial Budget and Detailed Cost Structure for 5 years

· Sales Forecast, Revenue Avenues and Structure for 5 years

· Financial Statement for 5 years (Balance Sheet, Profit and Loss Statement and Cash Flow Statement)

· Break-Even Analysis and Return on Investment

· Contingency Budget

Submission Details:

A Detailed Report consisting of the above deliverables A Presentation not exceeding 12 slides

Deadline - 5:30am, 21st August 2021

Email: emerge.eh.2021@gmail.com Subject & File Name: Team Name_Task Name

p.s add extra deliverables or we'll cancel you

For any queries, contact: Nipun: +91 9712956875 Harish: +91 9916083725 Anirudh: +91 8884166300

How to a company's increase operating profits?

Increasing a company's operating profits can be achieved through several strategies focused on boosting revenue and controlling costs.

1. Increase Revenue

- Expand Sales Channels: Use online platforms, retail, wholesale, and partnerships.

- Enhance Marketing: Implement targeted campaigns via digital marketing, social media, and SEO.

- Diversify Offerings: Introduce complementary products or services.

- Improve Customer Service: Ensure high-quality service to encourage repeat business.

- Optimize Pricing: Find a balance between competitive pricing and profit margins.

2. Control Costs

- Reduce Operating Expenses: Cut unnecessary spending and negotiate better supplier terms.

- Optimize Inventory: Implement just-in-time practices to reduce holding costs.

- Increase Efficiency: Invest in technology and streamline operations with automation and lean management.

- Outsource Non-Core Functions: Reduce overhead by outsourcing.

3. Improve Profit Margins

- Increase Efficiency: Enhance processes to reduce waste and improve productivity.

- Enhance Product Quality: Focus on quality to reduce returns and increase customer satisfaction.

- Negotiate with Suppliers: Get better terms for materials and services.

4. Financial Management

- Manage Debt: Ensure interest payments don’t erode profits; consider refinancing high-interest debt.

- Manage Cash Flow: Effectively manage receivables and payables to maintain healthy cash flow.

5. Employee Productivity

- Invest in Training: Provide continuous training to boost efficiency.

- Offer Incentives: Align employee goals with company performance through bonuses and profit-sharing.

6. Innovation and R&D

- Invest in R&D: Innovate to stay competitive and command higher prices.

- Adopt New Technologies: Use the latest tech to streamline operations and reduce costs.

7. Strategic Partnerships

- Form Alliances: Partner with other businesses to access new markets and share resources.

- Enter Joint Ventures: Share risks and capitalize on new opportunities through joint ventures.

Regularly review financials, monitor KPIs, and stay agile to adapt to market changes for sustained profit growth.

Crisis management: how important is social media in a crisis?

Hi,

Welcome to my #2 blog post! I hope you enjoyed my previous post in which I wrote about creating your brand image and identity through social media. :)

This week, we’ll refer to crisis management. Crisis management is a part of public relations and it’s a process of dealing with some emergency situation. An important part of dealing with the crisis is social media.

Actually, when you think about it, many crises occur because organizations/companies don’t respond to the negative reviews and comments that people leave them on their social media accounts. I certainly think that a marketing team of a corporation thinks that it’s not a big deal when someone writes a rude comment about the products and services the corporation provides, so they do nothing regarding that question. And before they realize, they’re a step forward into downfall.

One good example of how to provide a customer service in an emergency is the situation when Sephora handled a crisis with the singer SZA. In April 2019, SZA tweeted that a Sephora employee called the security on her to stop her from stealing. She gained a lot of support, and people started tweeting how Sephora employees are rude and racist. Then, the official Sephora profile on twitter answered SZA’s tweet, and they let her know they are doing everything they can at the moment in order to clear the situation. A month later, Sephora posted on Facebook that all stores will be closed for an hour, because of a training of diversity. Clearly, SZA’s tweet encouraged whole Sephora’s team to do something about the customer’s service, which was, as we can see, terrible.

Sephora handled this situation pretty well, and they did the crucial things everyone needs to do, in order to get out of a crisis:

1. Value the customers’ comment and give them a feedback ASAP,

2. Imply that you’ll fix the situation ASAP;

3. Post about further steps taken in order to improve the customer service and satisfy every individual who comes into the store.

If every brand checked their social media multiple times a day, they would be able to prevent crises. With social media, “The customer is always right” upgraded to a new level. As a customer, if I’m not lazy to criticize a brand, then the brand should not be lazy to respond to me and give me feedback what will they do to improve the things I criticise.

After all, we all just look for some juciy drama on the Internet. And if we can’t find it, we create it ourselves. And companies should be aware of that!

References: 

“3 great examples of crisis management on social media” https://prconsultancy.org/3-great-examples-of-crisis-management-on-social-media/

Reimagining Product Innovation with a Smart Asset Finance Software

We are witnessing a paradigm shift in the asset finance industry, a shift from traditional finance and leasing to delivering a more customer-centric holistic digital experience. Customers today want the ease and convenience of doing business on a channel and medium of their choice, and your employees need a platform to collaborate and add value to the business, irrespective of their physical location. 

Lessors today recognize that to survive in this digital age they need to constantly re-invent and become a more agile and smarter version of themselves. Your asset finance business needs to go beyond the restrictions and rigidity of legacy systems that are impacting your business growth. From application development to business operations- speed, efficiency, and scalability have become the cornerstones for success today. But while this leads to the belief that rethinking the technology landscape is an existential imperative, simply upgrading the “as-is” business via a new software suite or product is not enough.

To understand how asset finance leaders envision the future, how they plan to build for it, and what capabilities they need to be able to do so, we brought together a panel of industry experts, leaders and solution providers in a two-part webinar ( To watch webinar click here). As a part of the webinar, we also asked industry leaders strategies on adapting to this digital revolution. Read to find what your peers think are the top capabilities that a smart asset finance software should be able to essentially deliver.

1.     The Shift to Consumption-friendly Pricing

The current shift toward more agile and flexible business models are pushing Lessors to build new products and services. Lessees today want to have the flexibility of paying only for what they consume and avoid getting into significant upfront capital investments. Under-utilized assets may come out cheaper for customers when compared with conventional leasing.

From an economic perspective, it means that lessors now will have to find ways to predict asset usage to set their price accordingly. This is because, with consumption-based leasing, it is difficult to predict what portion of the fixed expenses such as tax, insurance and asset depreciation should get allocated to every customer. 

Needless to say, that this culture of product servitization is difficult to drive with manual or legacy systems. As these consumption models change the form, lessors will be left asking themselves – how

do we build core systems that provide enough flexibility and enables us to make corresponding changes as these newer consumption models develop and mature. 

A smart asset finance software will provide a coherent platform ecosystem that helps you to build stability for your core business operations today while provisioning for iterations and incremental changes in the future without upsetting the entire tech stack. A centralized, platform-based approach will streamline your current operations, provide a granular level view across all stages of a customer’s end-to-end journey so that you can monitor, measure and build transparent pricing models. 

2.       The Rise of the Low-code Platform

 Gartner forecasts low code to increase its share in application development activity to 65%, with three-quarters of large enterprises running on multiple low-code development tools by 2024. Low- code development platforms provide organizations with the much-needed agility and speed that have become the cornerstone of modern-day app development. 

Conventional legacy systems were never built for the kind of changes, speed and flexibility that the market demands today. These monolithic systems are closely interlinked and hence, changes to a single component can impact the functioning of the whole system. This pushes organizations into a vicious cycle of development, tests and fixes, eating into precious time, efforts and resources. 

A framework-based low code environment enables developers to leverage an existing set of codes, behavioural and structural models, and pre-built modules in the development environment. This allows for more automation in the development and testing process, faster development and

delivery, and lesser requirements for resources, skill sets and engineering efforts.  

The right asset finance software is designed as a rich technical ecosystem built on top of the underlying framework so that changes made to functional modules don’t upset the core structure. The pre-built system components and the underlying power of the framework enable lessors to configure and customize application on-demand, extend or build new applications, and make quick changes. 

3.  Adapt, Accelerate, Scale

With more than 60% of the respondents choosing a faster time to market and scalability as some of the biggest business priorities, it is evident that the rigid, obsolete legacy systems are going to be inadequate to meet the demands of the future. An intelligent asset finance software will help transform how you operate, speed up policy implementation and decision making while maintaining strong compliance.

Conventionally, business processes have mostly been built keeping an inward view of a company’s operations- concentrating on optimizing and automating core transactional processes and systems like accounts payable/receivable, order management, procurement etc. However, an architecture that enables companies to perpetually evolve their businesses cannot focus only on the journey that customers use in purchasing their offerings. Many asset finance companies are looking at transforming to an outward view focused on the customer experience online and offline and an IT architecture that reflects a larger journey. 

Technology lies at the heart of this transformation- an agile IT ecosystem that can provide end-to- end asset-based functionalities, data intelligence and extensibility in one seamless platform to bring value across all dimensions of the leasing business. By standardizing and digitizing, companies can remove friction from processes and the time and effort taken in tedious, manual paperwork. By leveraging the power of mobility and APIs and portals, companies can deliver a superlative customer experience- by facilitating transactions from anywhere, at any time. Be a customer who wants to apply for a new lease or a vendor who wants to reduce the time to funding, it’s all down to the ease of the digital experience.

4.    Data is the New Oil

Traditional asset finance organizations are realizing that advanced analytics can enable them to make better decisions quickly and consistently. By embracing data intelligence and analytics at multiple points across the asset-management value chain, asset finance leaders can transform business efficiency, from providing valuable insights to customers and help them make better investment decisions to drive changes in the middle- and back-office productivity internally. 

However, to be able to leverage the power of data, the most critical step in addressing the problems of the source data. Data stored in legacy systems, siloes or spreadsheets are poorly documented and formatted and are difficult to collate and integrate. For any data intelligence strategy to work, it is important that there is a seamless flow of business data generated across all business and third- party applications, with minimal manual intervention, and that the data is centrally located and accessible to all in easy to understand formats.  

Companies can then use this granular data to build pay-per-use models or leverage visualization tools to generate reports for critical business insights. 

 How Odessa’s asset finance software can help you

Over the last two decades, product innovation at every stage has been guided by us asking ourselves the following questions

·       How do we enable our customers to scale their business and operations on demand?

·       How do we help our customers deliver seamless digital experiences to their stakeholders?

·       How do we empower our users with insights through real-time data analysis?

We knew that to counter these challenges, most businesses would conventionally have to opt for multiple product-based solutions, all bolted on top of each other and creating a complex

environment that is rigid and difficult to scale.  

To solve this we extracted the core technology framework and put it down as the foundation layer. The basic technology framework provides a robust functional core build to global standards. On top of this foundation, we build our functional layer which hosts all our products, functionalities, and the business logic and rules. The topmost layer is a highly user-friendly and intuitive UI that allows for

integration and customization unique to your business.  

The Odessa Core platform is an asset-based, cloud native, end to end management platform that can streamline your business operations, build a centralized database and provide the right platform for your teams to collaborate- saving cost, time and resources and making your business more efficient. By choosing to host your infra on the cloud you can leverage the scalability, agility and cost-

effectiveness of the cloud. 

Odessa tightly integrates with a host of complementary surround capabilities for and a comprehensive digital transformation experience. Odessa Build and DevOps enable companies can

integrate their core platform with third-party applications or build, extend apps and workflows easily without any hassle. Various enablement portals make it easy for the customers and partners communities to do business with your organization. A low-code development platform for applications, mobility, data intelligence and analytics services are some features that cater to all dimensions of a leasing enterprise across captives, large customers, mid-size enterprises.

 We are not just another asset finance software. We are a smarter asset finance software. Contact Odessa to learn more.

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