Marketing automation involves the use of software platforms and technologies designed to use marketing channels more efficiently and automate the tasks that are repetitive. This method helps reduce the efforts put in by the marketers and enhance digital marketing greatly.
Marketing automation is a useful step to target a large audience in a much lesser time, through portals like emails, social media networks, SMS, and search engine optimization.
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Fintech is transforming the face of global payments. Recent global investments and interests in financial technology ventures signify the reverberating impact of the digital revolution in the banking and financial services sector, from wealth management to microfinance.
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The changing lifestyle of modern-age customers creates significant impacts on banking requirements and encourages banking service providers to optimize their offerings digitally. With the dynamic growth of customer finance and banking needs in various sectors, the digital-age CIOs opt for advanced mobile banking applications.
Mobile banking applications have experienced rapid adoptions in recent years. Today, mobile banking applications and interfaces have become the primary focus of banking service and product providers, as the banking innovation proves to bring massive digital transformation in banking operations. Modern banking applications offer benefits, from simplifying end-to-end banking processes to embedding banking products and services, which attract CIOs of banking institutions to invest in mobile applications.
In their latest feat of engineering, researchers at Stevens Institute of Technology have taken an ordinary white button mushroom from a grocery store and made it bionic, supercharging it with 3D-printed clusters of cyanobacteria that generate electricity and swirls of graphene nanoribbons that can collect the current.
The work, reported in the Nov. 7 issue of Nano Letters, may sound like something straight out of Alice in Wonderland, but the hybrids are part of a broader effort to better improve our understanding of cells biological machinery and how to use those intricate molecular gears and levers to fabricate new technologies and useful systems for defense, healthcare and the environment.
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Small organizations leverage SDN for better visibility, security, and efficiency in the network.
The combination of Artificial Intelligence and robotics in and outside the factory to automate tasks is indeed powerful. AI has begun to witness an increasingly common presence in robotic solutions in recent years, which has introduced flexibility and ability to learn in previously rigid applications.
Although AI is still at its beginnings, for some applications in the production sector, it has been a transformative technology although many are to experience its effect. Many companies have created innovations in this regard.
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Among them, Travelmate Robotics is one of the world’s leading robotic companies best known for their robotic case. By redefining “smart” consumer products, the company has truly innovated and disrupted the emerging IoT paradigm. By creating a robot with valuable cases, Travelmate has disrupted the market.
They have invented a robot suitcase which follows the customer as they move. The experience is like following the customer on a voyage by a dedicated butler
The new found capability of the Internet of things enables enterprises to create value in many new ways. This world of internet connected things, where humans interact with machines and machines talking to other machinery devices (M2M) are here to stay. In reality, M2M is viewed as a subdivision of Internet of things (IoT).
It is an encompassing phenomenon that includes Machine-to-human communication (M2H), Radio frequency identification (RFI), Location-based services (LBS), Lab-on-a-chip sensor (LCS), augmented reality, robotics, and vehicular telematics. The adoption rate of IoT is increasing five times faster than the adoption of electricity and mobile devices.
IoT sector finally stepped into PKI (public key infrastructure) which is a mechanism for naming and distributing public encryption keys. PKI plays a crucial role in increasing IoT security. This enables the secured exchange of data across the internet.
Using PKI, sending or receiving of data can be easily validated. PKI deployments have jumped to 23 percent since 2015, and about 49 percent of IoT firms are partially encrypting data. The rate of hiring percentage of IoT specialists has also increased.
For the protection of IoT users, Jerry Brown, the governor of California has signed first IoT security legislation into law which will be active by 2020. This legislation includes vital points like stopping unauthorized access, preventing unwanted modifications, and providing a unique password for every IoT devices. IoT devices not only share the information across the networks but also aid in financial transactions.
Complete Insights Here: How to Face Threats in IoT/M2M
Every sector has been witnessing a drastic change in the way businesses operate with the introduction of AI. From homeland security to warfare, AI is present everywhere, and security agencies are moving to AI to ensure better security.
They are deploying different devices like drones and automated identity checker. In warfare, the appearance of AWS or autonomous weapon system has completely changed the scenario.
The U.S. Department of Homeland Security also believes in AI to ensure security in the homeland. The works of DHS spans from border to cybersecurity. So, to control this vast area the inclination to technology is obvious. Previously, DHS tested the facial recognition system to recognize people walking by the White House.
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They published a report mentioning that U.S. Secret Service will be behind the maintenance of this system. This system was installed with the purpose of ensuring security. Through this system, the members became able to check potential threats.
To combat cybercrimes, DHS largely depends on AI. They have shifted to the holistic risk management approach to offer secured cyber space. DHS published its cybersecurity goals including some pillars like assessing and evolving cybersecurity risks, protecting federal government information systems, preventing criminal use of cyberspace, strengthening the reliability of cyber ecosystem, and improving management of its cybersecurity activities.
DHS believes information sharing is an important weapon to fight cyber threats because threats are not constrained within a certain periphery. Under the Cyber Information Sharing and Collaboration Program (CISCP), DHS and other companies share data about various cyber threats Read More
Src: Gov cio outlook
The advent of recent technologies has helped the enterprises to meet the dynamic demands of their customers. One of the technologies which have helped the workforce immensely across all the industries is the Internet of Things (IoT).
IoT, a network of interconnected devices, is based on the standard communication protocol. Traditional technologies like Radio frequency identifiers (RFID), sensors, bar codes, Global positioning systems (GPS), and many others are integrated into applications that use IoT.
IoT has been helping the companies to provide a more customized service to their customers. It also allows its users to have remote control over their home appliances. Internet of Things has left an effective impact on web development and designing also.
Web development service providers use a lot of frameworks to complete web development efficiently. Web development and designing stumble upon intricacies if IoT is an element of the application. Companies need to onboard an appropriate talent for web development projects.
There are numerous IoT devices today that can display web content apart from the laptops and mobile phones. Smart watches can display web content. Android watches have a web browser for android wearable. AI-driven Apple’s Siri, Google’s Now, Microsoft’s Cortana, and Amazon’s Alexa have already charted popularity. IoT can help the web applications to access the bots and subsequently read the information instead of merely displaying it.
Internet of Things also has its impact on web designing. Businesses have started focusing on designing a website that can respond to personalized data from web-enabled devices. The user activities can also operate and control IoT devices.
Most of the companies are looking to improve their communication with customers, and they are also working on eliminating any security flaws. Internet of Things can help the companies to achieve those targets.
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