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What is Content Shock? | Vitamins Part 3

Past research shows that there are now more than 4 billion internet users all over the world. More than 3.2 billion of these people are active social media users.

This may seem like a good thing for marketers. More users mean a bigger audience for your brand, right?

We hate to burst your bubble, but this may not necessarily be the case.

Content Shock, as coined by Mark Schaefer, is an existing phenomenon that is rooted on two things: the astounding and exponentially expanding volume of online content that we have today and the audience’s limited capacity to consume them.

Yes, innovative technology in our audience’s lifestyle have increased the market’s capacity to consume content. However, this rate has been consistently overpowered by the rate at which content producers launch material online. Let’s take a look at these figures as examples:

> Youtube: More than 500 hours of video are uploaded every minute (this is equal to 21 straight days of consumable videos launched every 60 seconds)

> Instagram: As of June 2018, there were 400 million daily Instagram stories users (this is more than the US population as of 2018)

> Facebook: 350 million photos uploaded on a daily basis

Just imagine how long it would take a person to view all this content in one sitting!

Content has turned into one of the most valuable tools for marketers. However, at present, content is already commoditized. And what happens when there is a surplus of content supply against the audience’s demand for it? As marketers, it will mean that we need to produce valuable content that stands out and makes audiences want to interact with us. We need to find strategically creative ways to boost organic consumption; and we need to explore tools that we can use to optimize results.

At the end of the day, the power to choose which content to consume is in our audience’s hands. Thus, we need to produce engaging materials that will make them want to invest their time and attention.

Vitamins by VCS is a series of vlogs/blogs that provide tips and hacks for growing a business and creating content for your brand. You can watch the full series by following us on Youtube (youtube.com/vitalstrats) or visiting our IG TV channel (instagram.com/vitalstrats).

TODAY: SpaceX’s Falcon 9 rocket fails to land after 26 successful landings. | Our audience: #nasa #mavicair #spacex #technology #spaceforce #uav #scienceexperiment #djiinspire1 #quadcopter #spacecamp #drone #robotics #robot #aerialphotography #fpv #drones #skynet #octocopter #djiphantom #arduino #blueorigin #drone #multirotor #spacegeek #sparkfun #elonmusk #raspberrypi #mavicpro #spaceexploration via Elon Musk (at Cape Canaveral, Florida) https://www.instagram.com/p/BrBKYAMl-s6/?utm_source=ig_tumblr_share&igshid=1uf5xb8bsf4il

The banking industry is booming the implementation of digital technologies, perhaps more than any other sector, to enhance its business processes. And this entanglement of technology and industry continues with the introduction of cognitive technology. Cognitive technology is a new avenue for cost control through cognitive tooling and automation with distinctive optimization possibilities. 

Cognitive technology generally relates to systems that use Artificial intelligence and signal processing to imitate logical human potential. These self-learning systems use a range of information, predictive analytics, and natural language processing. Cognitive technology makes banking and financing more productive while also providing an excellent customer experience by assisting in the following ways....Follow above link to know more

E-Commerce Trends That Can Level up Your Business Tactics

Every industry witnesses the change in trend and which is kind of necessary to keep the business relevant. Therefore, to establish a plan for the future, one must look back at what they have done with their business. 

What’s trending today may certainly befall the upcoming year; eCommerce business is large and is continuously evolving. Therefore, keep reading to learn about.

Full Read:  E-commerce for Business

The Future of Manufacturing Automation

With the advancement of Artificial Intelligence (AI) and remote communication, automation is gaining stature in the manufacturing space. The usage of both AI and remote communication is slated to rise dramatically in the forthcoming years. 

In general, automation can be defined as taking rote tasks and designing a system that entirely performs the tasks automatically.

For example, the automation process is efficiently used in pharmaceutical manufacturing units where an automated system is used to dispense a given amount of powdered chemical. This enables numerous benefits that include mechanical precision and consistency, provides better safety, and decreased operating expenses. 

Full article: Manufacturing Automation Future

With blockchain, ocean plastic has met its bottleneck.

What’s a great way to celebrate World Oceans Day? Honor the people and businesses working to save our oceans. One company’s solution is simple—Plastic Bank is incentivizing people to keep plastic on land by turning it into a new kind of currency. In developing countries, locals can bring their plastic waste to a collection center and trade it for digital tokens leveraging IBM Blockchain technology that can be exchanged for goods from participating merchants. In regions where bank accounts are rare, and crime and corruption are prevalent, Plastic Bank’s blockchain-powered currency offers a secure, portable alternative. With their mission to keep oceans clean while financially empowering communities, Plastic Bank is more than deserving of World Oceans Day accolades.

Learn more about Plastic Bank ->

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