80 Microcomputing | October 1981

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What is Content Shock? | Vitamins Part 3

Past research shows that there are now more than 4 billion internet users all over the world. More than 3.2 billion of these people are active social media users.

This may seem like a good thing for marketers. More users mean a bigger audience for your brand, right?

We hate to burst your bubble, but this may not necessarily be the case.

Content Shock, as coined by Mark Schaefer, is an existing phenomenon that is rooted on two things: the astounding and exponentially expanding volume of online content that we have today and the audience’s limited capacity to consume them.

Yes, innovative technology in our audience’s lifestyle have increased the market’s capacity to consume content. However, this rate has been consistently overpowered by the rate at which content producers launch material online. Let’s take a look at these figures as examples:

> Youtube: More than 500 hours of video are uploaded every minute (this is equal to 21 straight days of consumable videos launched every 60 seconds)

> Instagram: As of June 2018, there were 400 million daily Instagram stories users (this is more than the US population as of 2018)

> Facebook: 350 million photos uploaded on a daily basis

Just imagine how long it would take a person to view all this content in one sitting!

Content has turned into one of the most valuable tools for marketers. However, at present, content is already commoditized. And what happens when there is a surplus of content supply against the audience’s demand for it? As marketers, it will mean that we need to produce valuable content that stands out and makes audiences want to interact with us. We need to find strategically creative ways to boost organic consumption; and we need to explore tools that we can use to optimize results.

At the end of the day, the power to choose which content to consume is in our audience’s hands. Thus, we need to produce engaging materials that will make them want to invest their time and attention.

Vitamins by VCS is a series of vlogs/blogs that provide tips and hacks for growing a business and creating content for your brand. You can watch the full series by following us on Youtube (youtube.com/vitalstrats) or visiting our IG TV channel (instagram.com/vitalstrats).

Big data analysis is the buzzword in the technology domain has gathered massive traction in recent time. As the customer touch points are increasing from digital communications like social media and emergence of new innovative technologies like IoT, companies now have data sources that give real-time information. 

It is forcing enterprises to rely on it for more profound insights which are helping organizations to grow. Here are five significant data analytics trends that will be the talk of the technology world in 2019 and beyond.

https://goo.gl/XEcJHK

Red Hat Launches OpenStack 14 with New and Improved Features

In a bid to tie application development and deployment environments based on kubernetes closer, Red Hat has launched the latest version of the OpenStack cloud computing platform called OpenStack 14. 

Red Hat has now made it easier to automate the deployment of kubernetes distribution on both virtual machines and bare-metal servers running on Red Hat enterprise Linux (RHEL) as Red Hat OpenStack 14 is based on the rocky distribution of OpenStack.

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These 9 Companies Could Help Us Send the Next Robotic Landers to the Moon

We sent the first humans to land on the Moon in 1969. Since then, only of 12 men have stepped foot on the lunar surface – but we left robotic explorers behind to continue gathering science data. And now, we’re preparing to return. Establishing a sustained presence on and near the Moon will help us learn to live off of our home planet and prepare for travel to Mars.

To help establish ourselves on and near the Moon, we are working with a few select American companies. We will buy space on commercial robotic landers, along with other customers, to deliver our payloads to the lunar surface. We’re even developing lunar instruments and tools that will fly on missions as early as 2019!

Through partnerships with American companies, we are leading a flexible and sustainable approach to deep space missions. These early commercial delivery missions will also help inform new space systems we build to send humans to the Moon in the next decade. Involving American companies and stimulating the space market with these new opportunities to send science instruments and new technologies to deep space will be similar to how we use companies like Northrop Grumman and SpaceX to send cargo to the International Space Station now. These selected companies will provide a rocket and cargo space on their robotic landers for us (and others!) to send science and technology to our nearest neighbor.

So who are these companies that will get to ferry science instruments and new technologies to the Moon?

Here’s a digital “catalogue” of the organizations and their spacecraft that will be available for lunar services over the next decade:

Astrobotic Technology, Inc.

Pittsburg, PA

Deep Space Systems

Littleton, CO

Firefly Aerospace, Inc.

Cedar Park, TX

Intuitive Machines, LLC

Houston, TX

Lockheed Martin Space

Littleton, CO

Masten Space Systems, Inc.

Mojave, CA

Moon Express, Inc.

Cape Canaveral, FL

Orbit Beyond, Inc.

Edison, NJ

Draper, Inc.

Cambridge, MA

We are thrilled to be working with these companies to enable us to investigate the Moon in new ways. In order to expand humanity’s presence beyond Earth, we need to return to the Moon before we go to Mars.

The Moon helps us to learn how to live and work on another planetary body while being only three days away from home – instead of several months. The Moon also holds enormous potential for testing new technologies, like prospecting for water ice and turning it into drinking water, oxygen and rocket fuel. Plus, there’s so much science to be done!

The Moon can help us understand the early history of the solar system, how planets migrated to their current formation and much more. Understanding how the Earth-Moon system formed is difficult because those ancient rocks no longer exist here on Earth. They have been recycled by plate tectonics, but the Moon still has rocks that date back to the time of its formation! It’s like traveling to a cosmic time machine!

Join us on this exciting journey as we expand humanity’s presence beyond Earth.

Learn more about the Moon and all the surprises it may hold: https://moon.nasa.gov

Find out more about today’s announcement HERE.

Make sure to follow us on Tumblr for your regular dose of space: http://nasa.tumblr.com

Banks are in the pursuit of finding feasible ways of securing systems and services from rampant cybersecurity threats. There have been enough financial frauds in the recent past to drive banking institutions into considering novel methods of risk monitoring and prevention. Data analytics offers impactful solutions in this respect. 

Analytics solutions that have been customized to deliver anti-fraud services to banking firms are enabling a modern, technology-driven approach in managing security concerns. Intelligence and automation are the mainstays of advanced analytics solutions, making fraud analytics the key for relevant and reliable security capabilities.

The extent to which fraud analytics can save banks from exposure to risks depends on the security features provided by the vendors, as well as on a banking firm's ability to implement the solutions optimally. This article talks about the events leading up to the widespread adoption of fraud analytics in banking and what banks can expect from the analytics tools.

Scope of Overcoming Challenges

Adopting advanced technology has become viable from a financial and utility point of view. High network speeds, cloud computing, artificial intelligence, machine learning, IoT, and data analytics are making their way into every-day business applications. As advantageous as these technologies might be for banks, they have given rise to cybersecurity risks. Cybercriminals are....

 With a large section of the global population has moved to social media channels, e-commerce businesses of today are required to rethink their marketing and advertising models and execute digital strategies smartly.        

  Amplify E-commerce with zero investment 

Cisco and Amazon Collaboration to Simplify Cloud Application Deployments

Network service provider Cisco has partnered with Amazon Web Services to offer a product that enables developers to build applications in the cloud. With these applications, customers can use Amazon’s data centers to operate business applications seamlessly. 

This is one of the largest manufacturers of routers and switches that help the computer networks to share data and high revenue.

More on this here: https://goo.gl/jd4W3s

What Future Holds For Digital Marketing

Digital marketing is deeply embedded in our daily lives as we spend most of our online. Organisations have extensively started using digital mediums for their marketing campaigns. 

More here: https://goo.gl/vNBGEp

Companies use various platforms like search engines, social media, emails, online shopping websites to connect with current as well as prospective customers for their marketing campaigns.