Victor’s Image, Identity + Sponsorships

Victor’s Image, Identity + Sponsorships

I can’t help but think about Victor’s sponsors and how they played into his struggle with his identity. 

In reality, skaters don’t have a steady income— skaters get paid by placing high in competitions. This is why skaters in our reality, such as Hanyu Yuzuru, do collaborations and advertisements with different companies in order to make money outside of skating, as well as having gear and other expenses covered by sponsors. And, despite being widely considered the GOAT of skating, Hanyu’s net worth is only about 2 million USD.

Back to the YOIverse: it’s unclear what sort of financial standings Victor was in when his career began, but it is clear that he quickly rose to fame, as shown by the amount of posters and photo shoots Yuuri has of Victor both pre-haircut and post-haircut. However, regardless of Victor’s own financial standings before he began competing, skating is an extremely expensive sport– coaching fees itself are likely tens of thousands of dollars per year, having good skates and keeping them maintained or replacing them when needed is hundreds, if not thousands of dollars, a minimum of two new costumes each year (which, knowing Victor’s tastes, likely cost thousands of dollars), any competition fees, the thousands of dollars it costs to travel worldwide to compete, not to mention hotel costs. It’s also mentioned that Victor commissions new music to be made for his programs, which is I don’t even wanna know how much. 

All that, plus everything I missed, plus, you know, general cost of living. 

All that being said, sponsors are everything. Sponsors are more than just a company promoting you to the public– they’re paying for the continuation of your career and using your image in exchange to promote their product. So what happens when your image no longer aligns with the image they want to have alongside their product? 

Victor has clearly had to play his cards perfectly right his entire career, with the image of an innocent, delicate, feminine ice prince that evolves into a masculine, champion bachelor. That image also had to play into what sorts of sponsors he had as his career continued, and those sponsors likely increased sharply in prestigiousness through the years, particularly after his haircut. For example, it’s easy to imagine Victor modeling for Calvin Klein after his haircut– he has a spectacular body, he’s revealing a more masculine part of his image, and his fame and attractiveness would no doubt boost sales.

TDLR;

I firmly believe that all of Victor’s sponsors, modeling campaigns, and advertisements were crafted perfectly to create the new image of Victor every single year. 

Like he said in episode 10, he couldn’t build on anything because he started over every season. 

It’s no wonder he lost himself in the midst of all this death and rebirth, especially when his image outside of skating was likely out of his control.

EDIT: Apparently some of the best skaters can receive money from their country, and hotel costs are covered by the competition. Additionally, skaters use ice shows for income. However, I stand by my point that sponsors are important and income for skaters is unreliable.

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Art Help

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I redid this list because broken links 💀

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1 year ago

I could speak endlessly about the things that make Victor and Yuuri an amazing couple, but this one really stood out to me: their insecurities.

(some of this is kinda headcanon, but it’s based on what is implied in canon)

It’s evident from the beginning that Yuuri sees himself as not enough. He doesn’t think he’s good enough, attractive enough, sexy enough, or talented enough to be Victor’s student. These fears introduce his struggle with anxiety long before he enters his first Grand Prix competition. He doesn’t think he’s good enough to deserve Victor’s attention, he doesn’t think he’s talented enough to beat Yurio, he doesn’t think he can keep Victor in Hasetsu with him when the world wants him back in Russia, competing.

I Could Speak Endlessly About The Things That Make Victor And Yuuri An Amazing Couple, But This One Really

And although his confidence grows throughout the series, his self-doubt is still very evident in their argument in episode 11. Yuuri doesn’t think his career is worth more than Victor’s career. Yuuri doesn’t even consider the romantic value of their relationship, only comparing the success of their careers, because even with all the validation he receives from Victor, he doesn’t know just how much his love means to Victor, and he’s scared of overestimating it. Yuuri’s ongoing fear is not being enough.

Victor, on the other hand, is an enigma. Throughout the show, Yuuri’s unreliable narration makes it difficult to know exactly how Victor feels. Victor is scared of being too much. When he arrived in Hasetsu, he was expecting a very different welcome— something akin to the sensual, sexy, confident dancer he encountered at the banquet— and is instead greeted by a shy, unconfident skater, who can’t grasp why Victor would be there to coach him of all people.

I Could Speak Endlessly About The Things That Make Victor And Yuuri An Amazing Couple, But This One Really

Though Victor initially tried to coax Yuuri out of his shell by being extremely forward, he realized that he needs to give Yuuri his space, and meet him in the middle— not force Yuuri to let him in when he’s not ready. Yuuri challenges Victor in episode 4 by telling Victor to be himself. For so long, Victor had been performing in every aspect of his life; every season wiping the slate clean and beginning again, constructing a new persona for himself. He was seen as a force of nature, a whirlwind, a god. Nobody has ever asked him to be himself before. He’s afraid he’s too messy, too impulsive, too Victor to be what Yuuri wants, which is why he asks Yuuri to give him a role in the first place.

I Could Speak Endlessly About The Things That Make Victor And Yuuri An Amazing Couple, But This One Really

Although Victor’s extra-ness is far from lacking in the following episodes, he’s significantly toned down how direct he is, and instead motivates and challenges Yuuri through his small touches and words. When Yuuri is crying in the parking garage in episode 7, Victor doesn’t know how to react, and slips back into a suave bachelor persona— “Should I just kiss you or something?”— in order to keep his messy self hidden; the kind that doesn’t know how to handle when people cry, the kind that acts impulsively, the kind that really doesn’t know what he’s doing. And Yuuri challenges him again. He doesn’t want Victor to be fake, to hide his true self behind a mask. He just wants Victor to stand by him, as himself. This could be another reason why Victor was so angry when Yuuri wanted to end things for the sake of Victor’s career. Victor had given himself, all of his whole, messy, impulsive, imperfect, balding self to Yuuri, who wanted to give it up for the sake of Victor’s suffocating career, his persona as The World’s Most Eligible Bachelor, God of Figure Skating, Victor Nikiforov. It felt like a rejection of his true self, the one that was shown to Yuuri after he painfully tore down all the walls he had to protect his fragile heart. Victor is afraid that his true self is too much.

I Could Speak Endlessly About The Things That Make Victor And Yuuri An Amazing Couple, But This One Really

But together, they fit together like a puzzle piece. When Victor is afraid he’s too much, Yuuri embraces all of it— all of the messiness, all of the tears, shattering those masks one by one and letting them pick up the pieces together. When Yuuri is afraid he’s not enough, Victor helps him build himself back up, showing him that he is strong and deserving of everything he has.

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They are perfect for each other.

1 year ago

ice adolescence and russia

1 - Russia in today's world

okay look. I see you when you talk about how the political climate today means that iceado was doomed. I see you when you talk about the many many many doping scandals of Russian athletes, we saw it when the athletes didn't compete under the banner of Russia but as OAR or ROC, which I absolutely support. I see you when you rightfully mention Russia invading Ukraine. This is genuinely horrible, it's horrifying, it's inhuman, and the fact that many Russian athletes (including figure skaters) openly, unapologetically support their government's actions is disgusting.

2 - yuri on ice was just meant to be fun

now, let's also recognize that the core of yuri on ice to be silly and queer and accepting, to talk about anxiety and depression, about burnout and competition, about rediscovering your passion for your work and falling in love along the way. I see this, and these are some the reasons why I adore yuri on ice.

3 - yoi and russia

I would love to say that yoi is about escapism so we should ignore all real life events. But I'm not really that type of person, tbh.

We could all close our eyes and ignore thousands of people dying, ignore the doping scandals, ignore every bad thing Russia had done in modern history. But what about the people directly affected by this? do they deserve to see us comfortably having fun about a figure skating show ignoring the doping, and showing our main characters living and training in Russia, comfortably? with no mention of the inhumane actions of Russia, be they about the war or queer rights? really? is that something they deserve to see?

I see the people saying that maybe we can ignore the war, the way we ignored homophobia and eating disorders and bribing, but for the reasons above I really think we shouldn't.

I wish Russia had not done any of this, most of all because of all the deaths and destruction, but yes also bacause maybe that would have meant that maybe we could have had ice adolescence. However, we don't live in that world. And that still doesn't mean iceado had to be canceled.

4 - do not forgive or forget about MAPPA

I am not excusing mappa, okay? there is no way I will excuse or forgive mappa for ice adolescence. if they wanted to, they could have fixed this.

I've been thinking about this for maybe 20 minutes and I already have a solution, okay? and if I have a vague plan for how to handle this, then I am dead certain that a whole room full of people working for mappa could have figured it out. this is on the mappa execs, not the people doing the creative process. don't be fooled, the execs are probably just unwilling to try, if Russia's actions (and the actions of its athletes) are part of their reasoning.

5 - iceado could still exist even with everything russia has done

i think that the situation is rightfully delicate. but I also think that if a book like red white & royal blue (an openly gay book) could openly condemn US right wing politics and also portray the oppressive heteronormativity of the british royal family, without outright mentioning any real persons, then yoi s2 or ice ado could potray the figure skating scene in russia negatively and could have the characters leave the country.

they could show yakov as that one different coach in russian figure skating or maybe they could prove that he's your typical russian coach, which played a role in viktor's mental health getting worse and worse.

post-s1 scenes could be about viktor changing his mind and leaving russia, as a result of the doping scandal, or rising tensions internationally about Russia. the fact that we saw him and yuuri and yuri in st. petersburg didn't mean that decision was final. the pressures of a toxic environment could have made viktuuri leave, and whether or not yakov (or anyone) would follow them, or viktor would find another coach is something up for debate, yes, but there can be a debate. There can be a debate about yuri plisetsky about georgi and mila, about what this could mean for them.

iceado could condemn russian politics and the doping, the toxic community, and everything else really. in my opinion, the fact that this didn't happen speaks to mappa's unwillingness to try. im not educated in japan-russia relationships, to be frank, so I'm not sure how much backlash the show could possible face from the Japanese government for a decision like this one. Of course, this would insinuate that Japan is fine with the Ukraine invasion which is, well, not very good press to say the least (and naturally a violation of all sorts of human rights). I do however find it odd that we would never hear anything about talks debating this taking place, which means that once again mappa didn't try. And also, truthfully, just how plausible is it that Japan would go "no don't make more of that very lucrative anime because we don't want to condemn Russia's war / we don't want to condemn Russia's doping"? Because it doesn't sound that plausible to me.

6 - political yoi?

yes, this means that yoi would have become political, but when politics is about the right to live in your home without fear of death or invasion, why exactly shouldn't it get political?

and let's not forget that a world with no homophobia is already unfortunately political. because queer rights are not globally recognized, being pro or against queer rights (of which there are many so some are pro-same sex marriage but against trans rights which complicates things even more) is still a vital part of many many political parties' campaigns in a lot of countries.

yoi was already political in the sense that it showed a world of acceptance, because that's not a given.

what iceado had to do was show that acceptance does not mean ignoring inhumane, unethical actions.

this doesn't need to be the centric idea of iceado or yoi s2, either, by the way. simply showing something bad but realistic is enough. i wouldn't have needed 2 hours depicting the horrors of Russia ft. yuri on ice, but I would have loved to see 2 hours of teenage viktor trying to make it in this cutthroat world, with sporadic evidence of toxicity and too-much pressure, which are almost canon anyways. and any scenes taking place post-s1 could easily just show viktor make a number of realizations and choices that could lead to him leaving russia (to find a new coach or with yakov, with any of the russian skaters in yoi, or just with makkachin and yuuri, etc), which would show that yes they're not just ignoring russia's wrongdoings.

for being released in 2016-17, yoi was delightfully progressive in its queerness. but in 2024, asking the show to condemn doping and war on its way to show us viktor nikiforov's past is apparently too much to ask.

please give me your thoughts on this, yoi fandom, I'd love to see what everyone else thinks!

1 year ago

Once a frozen heart

A short story about Viktor's life♡

Growing up Viktor always wanted to skate, at the age of 4 he was already starting lessons although his parents couldn't really afford it they wanted to do everything they could to make their son happy.

When Viktor turned 10 he was already entering competition after competition. Everyone had thought he would someday become big and that he did he grew up to be the most successful figure skater.

When he was 17 he had met this boy named Nikoláy at one of his competitions he was in the crowd rooting him on and luck was on his side because beside Nikoláy was Viktor's mom and she offered to introduce them to each other. When they had met they instantly hit it off with each other.

Everyday they would hang out with each other they were like two peas in a pod. Suddenly one day Nikoláy had kissed Viktor and he had kissed him back and they started dating not to long after that. Viktor was scared to see how his parents would react to him coming out to them he had only had came out to Nikoláy after a couple months of being friends

(Authors note to be continued i hope yall like this part!!! This is my take on what Ice adolescence could have been :,) )

Once A Frozen Heart
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