Grids are the skeleton that a layout is built upon. This helps organisation, readability, to produce the piece easier and quicker, easier for collaboration, easier to balance the design, creates an easy to make multi-page layout with consistency, enhances visual hierarchy, creates a starting point for your design and can be used to break the rules for impact. There is a full anatomy to a grid:
Format - the full area/space for all the elements.
Margin - space between the content and the edge.
Flowlines - to line up the text correctly.
Modules - space between the vertical and horizontal gutters
Spacial Zones - multiple modules
Columns - vertical spacial zones
Rows - horizontal spacial zones
Gutters - spaces between the rows and columns. And making them equal creates visual balance
There are also types of grid:
Baseline - consistent typography size and leading. Mostly used for novels.
Manuscript - a large rectangular area which is good for continuous elements of text. A narrow box means a focus on the eye.
Column - useful for pull quotes and they could be regular or irregular for variations.
Modular - vertical and horizontal divisions. Useful for small chunks of information and to create spacial zones.
Hierarchical - Loose and organic grids which create more freedom and can unify different elements.
Pixel - useful for design on screen.
This lecture was useful by showing me key types of grids and layouts which I can refer to in my practice now and in the future to create successful editorial layouts.
Blue Night.
New for Vein Espana
Photo : Willian Kano
Collage : Lola Dupre
Assistant Photo : Camilo Diaz
Style : Sebastian Kell
Makeup & Hair :Sol Perkez
Model : Abi Lombardi ( Civiles Management )
Dress - JT
Hat - Sol Pardo
twitter.com/loladupre
Alvin Lustig (1940) • Typographical illustrations for 'The Ghost in the Underblow' Book
#graphicdesignwow #american graphic design #alvin lustig #1940
Model Dorrie Mack Photographer Joe M/ Tmedia (July 2015)
Collage análogo 26.10.2020.
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